March is International Women's History Month and Welcome Gym has been selected as 1 of 4 brands to participate in the next phase of Sport England's award-winning This Girl Can campaign. This year's campaign focuses on telling the stories of women who are physically active or play sports in ways that work for them.

At Welcome Gym, we're all about making everyone feel included and are passionate about encouraging more people to feel enjoyment through exercise. We are dedicated to helping close The Enjoyment Gap!



What is the Enjoyment Gap?
Research shows that "2.4m more men than women strongly agree that they enjoy sport and physical activity." That means over 2.4 million women are missing out on the benefits of stress relief, socialisation, and the improved self-esteem that comes with fitness. By joining the This Girl Can campaign, we are playing our part in closing that gap so that fitness, activity and sport can be enjoyed by all.

Why Welcome Gym?
From the beginning, community has been at the centre of our values.

"Welcome Gym was created by looking at the lives of the people in our communities, building an offering around them and maintaining high standards so that people felt comfortable."

We looked at other fitness centres and realised they were spending too much time focusing on pushing their offers and price-point rather than learning about the people they want to attract. One of the big things we found was that we needed to make our gym and everything we offer suitable to our community. Through our research, we've gathered that a lot of people experience "gymtimidation" which resulted in them being too scared to come to the gym.

To combat this, select clubs offer a ladies-only mini gym that aims to provide women with a private, safe space to come and exercise. We also provide ladies-only, over-50s, and various other specialist group workshops and classes that strive to make everyone feel comfortable in the gym.

Our staff are highly skilled but very diverse in terms of age, race and background so there will always be a warm, approachable face for all your fitness needs whenever you step into the club.

We are very proud to be a part of this campaign and hope it brings more awareness to the importance of staying active. No matter your gender, age, or background, fitness is for ALL!

Check out This Girl Can below for all the information about the campaign and how you can get involved:
DISCOVER MORE ABOUT THIS GIRL CAN x welcome gym